Founder, Producer, Strategist

I am Melani Carter and I bring a robust background in sports media, marketing strategy, and entrepreneurship. With experience ranging from producing and creative strategy to creating impactful branding campaigns, I have navigated diverse roles in esteemed organizations such as Turner Broadcasting and the Atlanta Falcons. My journey in sports media began humbly as an intern for the 2 Live Stews at 790 the Zone, an Atlanta-based radio station, during my college years. This early experience fueled my passion for the industry, leading to significant roles such as supervisor in corporate partnerships and suites with the Atlanta Falcons and later as an NBA Broadcast Operator for NBA League Pass and NBATV at Turner Broadcasting. Today, I proudly serve as the Founder of MADE for the W, a pioneering platform dedicated to women's sports, lifestyle, and sneaker culture. At MADE for the W, our mission is clear: to empower women in sports media by providing exclusive access and amplifying their voices. I am committed to creating authentic content and telling authentic stories that validate athletes on their own terms. The sports media landscape often overlooks the contributions and stories of women. Through MADE for the W, we have reshaped this narrative, by championing authenticity and inclusivity, and we continue to seek to redefine how women are portrayed and celebrated in sports media. Our platform serves as a catalyst for change, bridging the gap and ensuring that women athletes and talents receive the recognition they deserve.