featured.

 

25 YEARS IN & THE WNBA IS AN EVER-GROWING SOURCE OF INSPIRATION

Each of these women is an authority on basketball, and through their work, are contributing to growing the sport and empowering the next generation of players.

SPORTS ILLUSTRATED

Sole Sisters: The Women Behind Made for the W Are Revolutionizing Sneaker Culture

FRONT OFFICE SPORTS

Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

SPORTS ILLUSTRATED

The Legend of Air Swoopes and the Quest for a New Women's Signature Shoe

HARPERS BAZAAR

WNBA Players’ Fashion-Based Activism Reached New Heights in 2020

Woman in Sports: Melani Carter

‘Woman In Sports’ that highlights the amazing work that women are doing in this field.

ELLE

WNBA Game-Day Fashion Deserves Recognition, Too

CNK DAILY

Made For The W is the epitome of ‘be the change you want to see’ as they drive the lane to amplify women in sports and sneakers.

SOLE SAVVY

MADE For The W: Raising Women’s Voices Through Sports and Sneaker Culture

ESPN UNDEFEATED

Meet the two visionaries behind the premier sneaker platform of the WNBA

AFRO-TECH

These 10 Innovative Black Women Are Bringing Sneaker Culture to the Digital World