In anticipation of Air Max Month—the annual celebration of Nike's iconic shoe line and its superfans—Nike and Champs Sports wanted to show a new side of sneaker culture. Normally viewed as a male-dominated fandom driven by hype and status symbols, the two brands would instead highlight a more inclusive and meaningful perspective shaped by authentic, inspiring women. To spread this message, they chose us to be featured in a month-long influencer campaign to generate excitement among young, female sneakerheads.